Market Share and Territory Analytics for a National Staffing Company
Connecting county-level market opportunity with branch coverage and a repeatable method for assigning prospects to nearby offices.
Context
We combined county-level market research with geographic assignment logic for a national staffing company. The work linked local market opportunity with branch coverage and provided a repeatable approach to prospect allocation.
Approach
We analyzed the industrial, manufacturing, and clerical staffing segments across a dataset covering 3,142 U.S. counties. Market-penetration analysis connected demand estimates with the company’s footprint, while address research and county matching standardized location data.
Using R and distance-matrix methods, we matched 10,000+ prospects with their three nearest branches and organized geographic coverage for comparison. Heat maps distinguished office coverage, franchise relationships, and areas for further market assessment. The analysis considered proximity alongside market opportunity when examining territory coverage.
Results
Deliverables included a national 3,142-county market-penetration workbook, a repeatable prospect-allocation matrix, geographic heat maps, and refresh documentation. Prospect lists were delivered to 150+ branches, supporting more consistent territory-coverage discussions.
