ABOUT TARGET ANALYTICS
Target Analytics is an independent market intelligence and data analytics consultancy founded by Darsei Canhasi. We help businesses, investment teams, consulting firms, and research organizations understand markets, evaluate opportunities, and make informed commercial and strategic decisions.
Our work brings together market research, customer insights, and statistical analysis. Engagements range from assessing demand and competition to estimating customer revenue potential, examining profitability, and evaluating the business impact of AI. We support questions about where to compete, which customers to prioritize, how products should be positioned, and whether new initiatives are making a measurable difference.
Each engagement starts with the decision the analysis needs to support. We assess the available evidence, identify gaps, and develop an approach suited to the question. That can involve combining commercial and public sources, designing customer research, or connecting internal sales, customer, and operational records.
We pay close attention to how the evidence is constructed and what the findings can support. We validate the analysis, explain the assumptions, and connect the results to their commercial implications so clients can judge how the findings apply to their business.
Deliverables range from market assessments and executive presentations to statistical models, dashboards, and refreshable reporting. Clients receive a clear account of the findings, the reasoning behind the conclusions, and useful analytical resources they can return to as the business changes.
Meet the Founder
Darsei Canhasi
Founder & Principal Consultant
I work directly with clients throughout each engagement, from shaping the initial question and research plan to conducting the analysis and discussing the findings. My background combines commercial research with hands-on work in statistical modeling, customer analytics, and business intelligence.
My consulting experience spans enterprise businesses, investment firms, management consultancies, startups, and research organizations. Projects have included AI impact evaluation in sales and customer service, revenue-potential modeling for software businesses, and market assessments supporting expansion and investment diligence.
I have also contributed to research in academic and nonprofit settings. For MIT Sloan, I built and validated a longitudinal dataset supporting research into corporate innovation. Within a Gates Foundation program delivered through a policy advisory firm, I designed and analyzed worker research and developed employer segmentation.
Before focusing on independent consulting, I worked in customer-experience analytics and healthcare market-access research, examining customer satisfaction, product adoption, claims data, and payer coverage. I hold an MBA from Brandeis University and a bachelor’s degree from Rochester Institute of Technology.
Previous Clients
