Consumer Services

Global Market Expansion Strategy for Social Media/Online Dating Platform

Problem

The requirement to strategically expand market presence across multiple geographies.

Action

Devised and implemented a multi-faceted data collection and analysis strategy across 80 geographies, focusing on consumer behavior, competitive metrics, and market sizing. Developed a sophisticated scoring algorithm to effectively rank each geography for targeted expansion.

Result

The strategic geographical expansion plan significantly accelerated market penetration, achieving a remarkable surge of 100,000 new app downloads. This strategy also catalyzed a 30% increase in revenue within just the first month post-implementation, demonstrating its effectiveness in driving both user engagement and financial growth.